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Ubiquitous Commerce
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Author(s): Holtjona Galanxhi-Janaqi (University of Nebraska-Lincoln, USA)and Fiona Fui-Hoon Nah (Missouri University of Science and Technology, USA)
Copyright: 2005
Pages: 5
Source title:
Encyclopedia of Multimedia Technology and Networking
Source Author(s)/Editor(s): Margherita Pagani (Bocconi University, Italy)
DOI: 10.4018/978-1-59140-561-0.ch138
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Abstract
Ubiquitous commerce, also referred to as u-commerce or übercommerce, is the combination of electronic, wireless-mobile, television, voice, and silent commerce. However, its full realization would bring something more than the simple sum of its components. Ubiquitous commerce can be defined as “the use of ubiquitous networks to support personalized and uninterrupted communications and transactions between a firm and its various stakeholders to provide a level of value, above, and beyond traditional commerce” (Watson, Pitt, Berthon, & Zinkhan, 2002).
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