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Transforming Medical Tourism Through an Integrated Business Intelligence Platform: Data-Driven Insights and Healthcare Industry Impact
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Author(s): Md. Ashrafuzzaman (Military Institute of Science and Technology, Bangladesh), Rabita Rahman Era (Military Institute of Science and Technology, Bangladesh), Saira Binte Awal (Military Institute of Science and Technology, Bangladesh), Israt Sultana (Military Institute of Science and Technology, Bangladesh), Arjun Thimmaiah (Kalam Institute of Health Technology, India), Amit Kumar Sharma (Kalam Institute of Health Technology, India)and Jitendra Sharma (Kalam Institute of Health Technology, India)
Copyright: 2024
Pages: 34
Source title:
Data-Driven Business Intelligence Systems for Socio-Technical Organizations
Source Author(s)/Editor(s): Pantea Keikhosrokiani (University of Oulu, Finland)
DOI: 10.4018/979-8-3693-1210-0.ch010
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Abstract
Medical tourism has evolved significantly, leveraging data-driven insights in its core operations. This chapter explores the impact of analytics, AI, and big data on patient care, destination selection, and industry dynamics. Personalized patient care is enhanced through data integration, tailoring services to individual needs, improving overall experiences, and treatment outcomes. This focuses on destination selection and industry competitiveness, data-driven decisions on treatment outcomes, cost-effectiveness, quality improvement, and patient satisfaction. The healthcare industry's holistic impact can be examined through data-driven acumens evolving business models, regulatory frameworks, and strategic alliances. Emphasizing the pivotal role of global medical tourism sector in delivering more patient-centric, efficient, and competitive medical tourism industry, showcasing its potential for positive global impacts on healthcare accessibility and quality. Valuable insights are offered for policymakers, healthcare providers, and industry stakeholders navigating the evolving landscape.
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