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The Impact of OTT Services on Television Talk Shows: Navigating New Horizons
Abstract
Television talk shows include several forms and styles depending on the time in which they are broadcast on linear television, including the morning magazine talk show, daytime programmes, and late-night entertaining shows. Airing timeslots help the audience manage their expectations regarding the tone and content of the programmes. With the eruption of over-the-top (OTT) services in the media landscape, this key aspect disappears in favour of on-demand consumption. This chapter delves into the transformative effects of OTT services on television talk show creation and engagement, exploring the evolving media landscape and the intricate interplay of content, technology, and audience dynamics in the current media age.
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