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The Impact of Digital Currency Adoption on Business Performance
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Author(s): Jayshree Chhetri (Graphic Era University, India), Amit Kumar Uniyal (Graphic Era University, India), Himani Devi (Graphic Era University, India)and Amar Johri (College of Administrative and Financial Sciences, Saudi Arabia)
Copyright: 2026
Pages: 34
Source title:
Sustainable Service Marketing with Virtual Currencies
Source Author(s)/Editor(s): Arjun J. Nair (St. Lawrence College, Canada), Sridhar Manohar (Chitkara Business School, Chitkara University, India), Yam B. Limbu (Montclair State University, USA)and Bruce A. Huhmann (Virginia Commonwealth University, USA)
DOI: 10.4018/979-8-3373-0315-4.ch009
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Abstract
This chapter examines the adoption of digital currencies by businesses and its effects on operational structures, financial strategies, and competitive positioning. It provides a detailed assessment of digital currency types, regional adoption patterns, and the role of supporting technologies such as blockchain, artificial intelligence, and digital wallets. The chapter explores how firms integrate cryptocurrencies, stablecoins, and central bank digital currencies into their models to enhance efficiency, enable microtransactions, and improve market access. It also addresses key challenges including volatility, regulatory uncertainty, cybersecurity, and financial reporting issues. Through real-world case studies and sectoral analysis, the chapter identifies strategic benefits for early adopters and offers practical recommendations for businesses seeking to evaluate or implement digital currency systems. The discussion concludes with projections on the future role of digital currencies in reshaping financial ecosystems and corporate operations.
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