The Future of CRM Innovation and Emerging Trends: Customer Relationship Management

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Author(s): Kritika (CT Institute of Management and Information Technology), Mandeep Kumar (JECRC University, Jaipur, India)and Deepa Dixit (SIES School of Business Studies, India)
Copyright: 2026
Pages: 10
Source title: Marketing Strategies for Total Quality Management in Hospitality Excellence
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Babeet Gupta (City University, Ajman, UAE), Nittan Arora (CT Institute of Management and Technology, India)and Beenish Shameem (City University, Ajman, UAE)
DOI: 10.4018/979-8-3693-8608-8.ch012

Keywords: Business & Management / Business Science Reference / Hospitality, Travel, and Tourism Management / Marketing

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Abstract

Customer Relationship Management systems are super important in today's business world. They give us awesome insights about how customers behave, what they like, and the latest trends. All this information comes from the massive amount of customer data that CRM tools gather, store, and analyze. By using this data, businesses can make smart decisions that help keep customers happy and loyal. Plus, CRM systems allow companies to personalize their strategies and communications to meet each customer's unique needs, which makes for way better engagement. This chapter dives into how CRM tools can provide the actionable insights businesses need to stay ahead of the game with data-driven customer relationships. It also covers how companies can get the most out of their CRM systems to create amazing customer experiences that solidify their place in the market.

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