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The Future of Behavioral Finance: Challenges and Opportunities in the Era of Digital Transformation
Abstract
The digital transformation has changed the society and industries through digital technologies which cause the number of challenges and opportunities. These digital technologies include a broad range of technologies and innovation such as artificial intelligence, big data analytics, cloud computing, blockchain, and the Internet of Things. The application of aforesaid digital technologies re-forming the investors' behavior towards trading and making investment decisions. Therefore, this paper investigates the complex link between digital transformation and behavioral finance, discovering the challenges and opportunities in an ever-evolving technological setting. Technological advancement and demographic shifts suggest that the adaptation of digital change by distinct age groups and their behavioral impacts towards financial decision-making are crucial. This conceptual paper examines the effects of these elements and provide vision regarding organizations' navigation at this multifaceted environment to prosper in the future.
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