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Behavioral Finance in Post-COVID-19 World
Abstract
COVID-19 pandemic, historically substantial worldwide disaster, has elevated the complexity of human behavior to the fore of financial markets and decision-making. The study investigates a convergence of behavioral finance and post-COVID-19, offering insight into how individuals' psychological biases and emotional responses have influenced how they make investments, market dynamics, and economic outcomes. The study constructs a robust theoretical framework for researchers and academicians through a rigorous demonstration of extant literature on behavior biases. As a result, it can be concluded that this area of behavioral finance remains underdeveloped and requires the attention of researchers globally. Furthermore, a significant number of studies are conducted in American, European, and African regions, but are almost non-existent in Asian markets. This study adds to existing knowledge and provides investors with insights into psychological biases that may affect investment decisions. Additionally, other factors may also influence how investors make decision-making.
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