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The Online Shopping Boom, Knowledge Creation, and Consumer Behavior in the Digital Economy
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Author(s): Qiu Chuqiao (College of Business and Public Management, Wenzhou-Kean University, China), Amin Jan (College of Business and Public Management, Wenzhou-Kean University, China), Parvez Alam Khan (Department of Management, Universiti Teknokogi Petronas, Malaysia), Haseeb Ur Rahman (IRC for Finance and Digital Economy, King Fahd University of Petroleum and Minerals, Saudi Arabia)and Muhammad Zahid (Bahria Business School, Bahria University, Pakistan)
Copyright: 2026
Pages: 28
Source title:
Contemporary Drivers of Economic Behavior and Digital Transformation
Source Author(s)/Editor(s): Syed Quaid Ali Shah (School of Business and Management, Hong Kong University of Science and Technology (HKUST), Hong Kong)and Syed Emad Azhar Ali (Department of Management, Universiti Teknologi PETRONAS, Malaysia)
DOI: 10.4018/979-8-3373-6701-9.ch007
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Abstract
This chapter examines the impact of consumer preferences, transportation costs, and epidemic-COVID-19 on the growth of online shopping in China. Primary data was collected via questionnaires from 50 undergraduate students at Wenzhou-Kean University and analysed using descriptive, correlation, and regression methods. The findings support the significant influence of consumer preferences (H1) and COVID-19 (H3) on online shopping growth, while the impact of transportation costs (H2) is rejected. The results highlight the pivotal role of consumer behavior and pandemic-related factors in driving online shopping trends, offering insights for individuals, businesses, and policymakers to adapt to this evolving landscape.
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