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Sustainopreneurship: A New World Order

Sustainopreneurship: A New World Order
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Author(s): Jawad Iqbal (The Islamia University of Bahawalpur, Pakistan)and Shakeela Kousar (The Islamia University of Bahawalpur, Pakistan)
Copyright: 2020
Pages: 29
Source title: Handbook of Research on Managerial Practices and Disruptive Innovation in Asia
Source Author(s)/Editor(s): Patricia Ordoñez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China)and Kwok Tai Chui (The Open University of Hong Kong, Hong Kong)
DOI: 10.4018/978-1-7998-0357-7.ch018


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The current millennium is characterized with several global problems including unemployment, poverty, hunger, starvation, social exclusion, and environmental degradation. These social, economic, and environmental trends require the changes in current world order to provide such global mechanism where basic needs of each person will be satisfied and each person will have equal rights to resources and opportunity to utilize his full human potential. Entrepreneurship is an important driver that can transform a society towards a more sustainable future. Sustainopreneurship has emerged as a mutual product of sustainability and entrepreneurship. Nations have included the entrepreneurship in their developmental agenda for achieving the sustainable development goals. The purpose of this chapter is to briefly discuss the concept of sustainable entrepreneurship, its definition, evolution of the concept, and transition from sustainable development to Sustainopreneurship as a mechanism for disruptive innovations.

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