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Sustainability in Travel: Exploring the Evolution and Future of CSR in Hospitality and Tourism
Abstract
This study examines corporate social responsibility (CSR) activities in the hotel and tourism industry. They analyzed 123 publications based on stakeholder relationships and organizational dynamics. The results indicate a notable shift in the financial focus of contemporary CSR research, especially with respect to non-customer-focused perspectives. This shift emphasizes the importance of integrating stakeholder interests and customer expectations into CSR initiatives. This review highlights the potential for developing innovative CSR initiatives and provides expert input on Industry on existing CSR initiatives, offering recommendations on how to leverage existing processes. By finding new ways to expand CSR, this article identifies some of the research topics that have been studied. Effective CSR initiatives or studies, understudied contexts and state-of-the-art analytical methods. The analysis also points to new research strategies. To bridge those knowledge gaps and improve industry understanding of CSR, this in-depth analysis fills an important research gap.
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