Streaming Revolution: Tracing the Evolution of OTT Media From Its Origins to the Present

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Author(s): Nitesh Behare (Balaji Institute of International Business, India), Vinayak Chandrakant Shitole (RIIM - The Academy School of Business Management, India), Shubhada Nitesh Behare (Independent Author, India), Shrikant Ganpatrao Waghulkar (Independent Author, India), Tabrej Mulla (Arihant Institute of Business Management, India)and Suraj Ashok Sonawane (Sinhgad Institute of Management, India)
Copyright: 2024
Pages: 24
Source title: The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production
Source Author(s)/Editor(s): Nithin Kalorth (Mahindra University, India)
DOI: 10.4018/979-8-3693-0116-6.ch002

Keywords: Digital Media / Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

This chapter embarks on an engrossing journey, unravelling the transformational landscape of OTT media. It traces its humble beginnings to its disruptive force in the entertainment industry, exploring the impact on traditional media models. With on-demand content and cord-cutting on the rise, traditional broadcasters face challenges. Global expansion brings localized content and fierce competition between players, while technological innovations enhance user experiences with AI-driven personalization, VR, and AR. As the future of OTT unfolds, emerging business models and cutting-edge tech promise boundless possibilities. Understanding its historical context is vital, paving the way for an ever-evolving world of captivating entertainment.

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Streaming Revolution: Tracing the Evolution of OTT Media From Its Origins to the Present

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