IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Soft Power and the Olympics: Opportunities and Challenges

Soft Power and the Olympics: Opportunities and Challenges
View Sample PDF
Author(s): Sureyya Yigit (New Vision University, Georgia)
Copyright: 2023
Pages: 16
Source title: Global Perspectives on Soft Power Management in Business
Source Author(s)/Editor(s): Kannapat Kankaew (Burapha University International College, Thailand)
DOI: 10.4018/979-8-3693-0250-7.ch013

Purchase

View Soft Power and the Olympics: Opportunities and Challenges on the publisher's website for pricing and purchasing information.

Abstract

The explanation of the post-cold war era in international relations has been characterised by using the notion of soft power. Originally put forth by Joseph Nye, it provides a highly useful conceptual approach to understanding and explaining the foreign policy behaviour of states. The attractiveness of soft power also enables it to be utilised to shed light on international non-governmental organisations such as the International Olympic Committee. Relying on historical case studies and clarification concerning sports diplomacy, this chapter evaluates the challenges and opportunities the Olympic movement faces regarding soft power.

Related Content

Begum Al. © 2026. 22 pages.
Sarah Chahine, Mabelle Al Haddad, Ola Talal Masry. © 2026. 44 pages.
Fatme El Zahraa Mahmoud Rahal, Aliaa Al Dirani. © 2026. 34 pages.
Ghada Khalil Kalakesh, Hala Muhieddine Koleilat Al Dilby, Bassam Mahmoud Tarhini. © 2026. 32 pages.
Selma Kalkavan, Sonja Vlaar. © 2026. 24 pages.
Raouf Fadlallah, Stelios Marneros, George Papageorgiou. © 2026. 40 pages.
Mohamad Saad El Dine Knio, Suha Ali Tahan, Hassan Riad Youness, Mabelle Maurice Haddad, Ali Eren Balikel. © 2026. 24 pages.
Body Bottom