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Sustainable Hospitality: Reinventing Business Management Practices and the Overall Customer Experience

Sustainable Hospitality: Reinventing Business Management Practices and the Overall Customer Experience
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Author(s): Raouf Fadlallah (Lebanese International University, Lebanon & European University Cyprus, Cyprus), Stelios Marneros (Cyprus University of Technology, Cyprus)and George Papageorgiou (European University Cyprus, Cyprus)
Copyright: 2026
Pages: 40
Source title: Management Strategies and Business Models for Circular Economy Transformation
Source Author(s)/Editor(s): Mohamad Saad El Dine Knio (Lebanese International University, Lebanon)and Najib Bou Zakhem (Lebanese International University, Lebanon)
DOI: 10.4018/979-8-3373-7655-4.ch006

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Abstract

The hospitality industry is undergoing a transformative shift toward sustainability, driven by the urgent need to reduce environmental impact and adopt circular economy principles. This chapter explores how innovation and circular business models address environmental, economic, and social challenges in the sector. It highlights the industry's intensive use of natural resources and significant waste generation, noting a persistent gap between sustainability goals and actual practice. Key barriers include striking a balance between eco-friendly operations and service quality, as well as prioritizing long-term sustainability over short-term profits. The chapter calls for systemic change, positioning the hospitality industry as a model for sustainable development. By embracing circular innovation and aligning with the Sustainable Development Goals (SDGs), the sector can transition toward business models that conserve resources, strengthen ecosystem resilience, and generate lasting value.

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