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Sidestepping Ad Fraud Through Interfaces of Artificial Intelligence Machine Learning: Deep Dive Into Financial Fraud Auxiliary Brand Safety
Abstract
The contemporary landscape of banking and financial industry is marked by an amalgamation of cutting-edge technologies and ever-evolving complexities, underscoring the pressing need for innovative solutions to combat a surge in sophisticated fraudulent activities. The focus is particularly sharpened on three pivotal dimensions: Ad Click Fraud, Credit Card Management Fraud and Document Dispensation Fraud within the expansive domain of E-commerce transactions. This chapter explores the AI-based document verification systems which emphasizing their pivotal role in securing transactions that hinge on authenticating documents such as- forged documentation are addressed through innovative solutions including the integration of blockchain technology with AI which not only enhances security but also establishes an immutable ledger of transactions, mitigating risks associated with document-based frauds.
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