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Sidestepping Ad Fraud Through Interfaces of Artificial Intelligence Machine Learning: Deep Dive Into Financial Fraud Auxiliary Brand Safety

Sidestepping Ad Fraud Through Interfaces of Artificial Intelligence Machine Learning: Deep Dive Into Financial Fraud Auxiliary Brand Safety
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Author(s): Bhupinder Singh (Sharda University, India)
Copyright: 2025
Pages: 24
Source title: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions
Source Author(s)/Editor(s): Muhammad Ibrahim Khan (Iqra University, Pakistan)and Mirza Amin Ul Haq (Dr. Ziauddin University, Pakistan)
DOI: 10.4018/979-8-3693-7041-4.ch012

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Abstract

The contemporary landscape of banking and financial industry is marked by an amalgamation of cutting-edge technologies and ever-evolving complexities, underscoring the pressing need for innovative solutions to combat a surge in sophisticated fraudulent activities. The focus is particularly sharpened on three pivotal dimensions: Ad Click Fraud, Credit Card Management Fraud and Document Dispensation Fraud within the expansive domain of E-commerce transactions. This chapter explores the AI-based document verification systems which emphasizing their pivotal role in securing transactions that hinge on authenticating documents such as- forged documentation are addressed through innovative solutions including the integration of blockchain technology with AI which not only enhances security but also establishes an immutable ledger of transactions, mitigating risks associated with document-based frauds.

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