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The Roles of Cognitive Machines in Customer-Centric Organizations: Towards Innovations in Computational Organizational Management Networks

The Roles of Cognitive Machines in Customer-Centric Organizations: Towards Innovations in Computational Organizational Management Networks
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Author(s): Farley Simon Nobre (Federal University of Parana, Brazil)
Copyright: 2012
Pages: 22
Source title: Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development
Source Author(s)/Editor(s): Farley Simon Nobre (Federal University of Parana, Brazil), David Walker (University of Birmingham, UK)and Robert J. Harris (The University of Wolverhampton Business School, UK)
DOI: 10.4018/978-1-61350-165-8.ch035

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Abstract

This chapter proposes innovative features of future industrial organizations in order to provide them with the capabilities to manage high levels of environmental complexity in the 21st century. For such a purpose the author introduces the concept of Computational Organization Management Networks (COMN), which represents new organizations whose principles of operation are based on the concepts of Hierarchic Cognitive Systems (HCS) along with those of Telecommunications Management Networks (TMN). Structured with functional layers and cognitive roles that range from technical and managerial to institutional levels of analysis, and also equipped with operational, managerial and strategic processes, the concept of Computational Organization Management Networks (COMN) plays an important part in the developments of future organizations where cognitive machines and Cognitive Information Systems (CIS) are prominent actors of governance, automation and control of the whole enterprise. It is in such a context that the new organization COMN will provide customers and the whole environment with innovations such as immersiveness for the production of services and goods that are most customer-centric.

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