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Revolutionizing Creative Tourism: Integrating AI in Marketing for Immersive Travel Experiences
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Author(s): Ishani Sharma (Chitkara Business School, Chitkara University, India)and Arun Aggarwal (Chitkara Business School, Chitkara University, India)
Copyright: 2024
Pages: 19
Source title:
Innovative Technologies for Increasing Service Productivity
Source Author(s)/Editor(s): Sridhar Manohar (Chitkara Business School, Chitkara University, India), Amit Mittal (Chitkara Business School, Chitkara University, India), Sekar Raju (Ivy College of Business, Iowa State University, USA)and Arjun J. Nair (Chitkara University, India)
DOI: 10.4018/979-8-3693-2019-8.ch011
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Abstract
This chapter provides a comprehensive review of hospitality and tourist (HAT) AI literature. The analysis identified relevant themes, pros, and cons, as well as suggested future research possibilities in this discipline. HAT is rapidly adopting AI technology to improve customer service, operational efficiency, travel experiences, and sustainability. There is a growing body of research on this topic, but a thorough and systematic understanding is needed to determine the most effective AI applications and recommend areas for further investigation. This chapter discusses how machine learning, natural language processing, and robotics may improve tourist and hospitality consumer experiences and efficiency. This chapter covers AI in travel, from chatbots for customer service to autonomous cars to VR/AR for immersive experiences. AI disrupts customers and companies in personalisation, decision-making, and predictive analytics. These AI technologies' ability to revolutionise the business provides a futuristic view of travel and tourism.
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