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Embracing Digital Transformation: A Paradigm Shift in Business Operations and Strategies

Embracing Digital Transformation: A Paradigm Shift in Business Operations and Strategies
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Author(s): Sanjay Taneja (Graphic Era University (Deemed), India), Rishi Prakash Shukla (Chandigarh University, India)and Amandeep Singh (Chitkara Business School, Chitkara University, India)
Copyright: 2024
Pages: 11
Source title: Innovative Technologies for Increasing Service Productivity
Source Author(s)/Editor(s): Sridhar Manohar (Chitkara Business School, Chitkara University, India), Amit Mittal (Chitkara Business School, Chitkara University, India), Sekar Raju (Ivy College of Business, Iowa State University, USA)and Arjun J. Nair (Chitkara University, India)
DOI: 10.4018/979-8-3693-2019-8.ch005


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In the wake of rapid technological advancements, the concept of digital transformation has emerged as a critical driver for organizational growth and resilience. This research paper delves into the multifaceted implications of digital transformation across various sectors and industries. By analysing the integration of cutting-edge technologies, such as artificial intelligence, big data analytics, cloud computing, and the internet of things, this study elucidates the transformative impact of these innovations on traditional business models. Additionally, the research investigates the challenges, opportunities, and potential risks associated with the adoption of digital transformation strategies, emphasizing the need for proactive adaptation and robust cybersecurity measures. Through a comprehensive examination of case studies and empirical data, this chapter aims to provide insights into the evolving landscape of digital transformation and its profound implications for organizational sustainability and competitiveness in the digital era.

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