Research-Based Insights Inform Change in IBM M-Learning Strategy

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Author(s): Nabeel Ahmad (IBM Center for Advanced Learning, USA)
Copyright: 2011
Pages: 10
Source title: Handbook of Research on Mobility and Computing: Evolving Technologies and Ubiquitous Impacts
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and Fernando Moreira (Portucalense University, Portugal)
DOI: 10.4018/978-1-60960-042-6.ch054

Keywords: Information Science Reference / Media & Communications / Mobile and Wireless Computing / Multimedia Technology

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Abstract

Although mobile phones have become an extension of the workplace, organizations are still exploring their effectiveness for employee training and development. A 2009 joint collaborative study between Columbia University (New York, USA) and IBM of 400 IBM employees’ use of mobile phones revealed unexpected insights into how employees use mobile applications to improve job performance. The findings are reshaping IBM Learning’s mobile technologies strategy for networking, collaboration, and skills improvement. This chapter reveals the study’s results and IBM’s new direction for m-learning, highlighting IBM’s preparedness for a shift in its organizational learning model potentiated by ubiquitous access and mobility.

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