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Re-Shaping Retailing With Omni-Channel Retailing in the Digital Era: Examples of Companies Using Omni-Channel Retailing
Abstract
This chapter explores the evolution, significance, and strategic implementation of omni-channel commerce in the retail sector. It traces the transition from mono-channel to omni-channel retailing, emphasizing the need for seamless customer engagement across multiple platforms. Drawing on academic literature, industry reports, and case studies, the paper identifies key trends, challenges, and practical applications of omni-channel strategies. It highlights the transformative impact of emerging technologies such as augmented reality (AR) in creating immersive customer experiences. Additionally, the study suggests that current challenges may evolve with technological advancements and calls for further research into omni-channel innovations, particularly within regions like Orange County.
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