Public Opinion and the Internet

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Author(s): Peter Murphy (Victoria University of Wellington, New Zealand)
Copyright: 2005
Pages: 6
Source title: Encyclopedia of Multimedia Technology and Networking
Source Author(s)/Editor(s): Margherita Pagani (Bocconi University, Italy)
DOI: 10.4018/978-1-59140-561-0.ch122

Keywords: Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

The development of the “World Wide Web” has had a significant impact on the formation of public opinion in democratic societies. This impact, though, has not been exactly that predicted by early 1990s prophets of the Web, who expected a decentralization of traditional mass media. If anything, the easy accessibility of the Web-enabled Internet (hereafter “the Net”) has extended the audience reach of traditional network media. Despite this, the Net is fundamentally changing the nature of public opinion.

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