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People First: The Power of Servant Leadership
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Author(s): Isabel Reis (ISLA Santarém, Portugal), Lidiane Rodrigues Oliveira (ISLA Santarém, Polytechnic University, Portugal), Vasco Ribeiro Santos (ISLA Santarém, Polytechnic University, Portugal), Ricardo Marcão (ISLA Santarém, Portugal)and Filipa Martinho (ISLA Santarém, Portugal)
Copyright: 2026
Pages: 32
Source title:
Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership
Source Author(s)/Editor(s): Ricardo Marcão (ISLA Santarem, Polytechnic University, Portugal & NECE, University of Beira Interior, Portugal
)and Vasco Ribeiro Santos (Polytechnic University of Tomar, Portugal & ISLA Santarém Polytechnic University, Portugal)
DOI: 10.4018/979-8-3373-2690-0.ch007
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Abstract
The growing need for leaders to adapt to current demands has intensified interest in leadership studies. This article explores servant leadership, a people-centered approach introduced by Robert K. Greenleaf in 1970, which reverses traditional hierarchical structures to prioritize employees' growth and well-being. Rooted in empathy, humility, altruism, and integrity, this model promotes humanized, productive work environments. Servant leaders differ from traditional ones by offering active listening, support, and guidance, empowering teams to excel. The study analyzes theoretical foundations, practical applications, and real-world examples of organizations implementing this approach. Although challenges exist—especially in rigid or highly competitive environments—successful cases reveal its potential to address modern organizational challenges. Ultimately, servant leadership not only improves performance but fosters ethical, loyal, and sustainable relationships, playing a key role in business success.
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