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Niche Tourism Effect on Dark Tourism With Mediation of Relationship Marketing in Horn of Africa
Abstract
This research investigates the linked dynamics of tourism of niche, relationship marketing, and tourism dark aspect, with a special emphasis on how these determinants impact one another. Tourism of niche, defined by its attraction to certain interests, emerges as a major driver of gloomy tourism, which entails visiting locations connected with death, tragedy, or historical importance. By examining the direct and indirect interactions between these dimensions, the study emphasizes the importance of marketing relations in increasing visitor engagement and satisfaction. The data show that Tourism of niche has a significant direct influence on Tourism dark aspect, as well as an indirect impact through marketing relations tactics. This mediation emphasizes the need of specialized marketing strategies that address travelers' emotional and intellectual requirements. The study manifests that decent marketing relations not only increases tourist loyalty and trust, but also strengthens their connection to tourism dark aspect experiences.
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