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The New Product Development Process as a Communication Web Part II: Analysis of Spanish Firms
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Author(s): Pilar Fernández Ferrín (Universidad del País Vasco, Spain), José Antonio Varela González (University of Santiago de Compostela, Spain), Belén Bande Vilela (University of Santiago de Compostela, Spain)and Oihana Valmaseda Andia (Universidad del País Vasco, Spain)
Copyright: 2012
Pages: 14
Source title:
Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development
Source Author(s)/Editor(s): Farley Simon Nobre (Federal University of Parana, Brazil), David Walker (University of Birmingham, UK)and Robert J. Harris (The University of Wolverhampton Business School, UK)
DOI: 10.4018/978-1-61350-165-8.ch029
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Abstract
In the previous chapter (Part I), we proposed a model relating the composition and external communication activities of NPD teams to the performance of NPD programmes. In this chapter (Part II), through the use of structural equations analysis, we compare the model to a sample of 136 managers from different functional areas at 121 innovative Spanish firms. The results indicate that the impact of explanatory variables on new product programme performance differs according to the measure of performance considered. The cross-functional nature of NPD teams, the presence of product champions in NPD teams and the gathering of information by all NPD team members were all shown to positively influence new product performance. Firms should be aware of the importance of the aforementioned variables.
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