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The New Product Development Process as a Communication Web Part I: Introduction, Concepts, and Spanish Context
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Author(s): Pilar Fernández Ferrín (Universidad del País Vasco, Spain), José Antonio Varela González (University of Santiago de Compostela, Spain), Belén Bande Vilela (University of Santiago de Compostela, Spain)and Oihana Valmaseda Andia (Universidad del País Vasco, Spain)
Copyright: 2012
Pages: 14
Source title:
Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development
Source Author(s)/Editor(s): Farley Simon Nobre (Federal University of Parana, Brazil), David Walker (University of Birmingham, UK)and Robert J. Harris (The University of Wolverhampton Business School, UK)
DOI: 10.4018/978-1-61350-165-8.ch028
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Abstract
This chapter contributes towards existing literature by analysing the innovation activities of Spanish companies and by proposing New Product Development (NPD) as a communication web. We propose a model, based on literature reviews, that relates the external communication of cross-functional teams to the performance of NPD programmes. The composition of NPD teams and the external communication activities thereof are a core competency for companies and can provide them with major competitive advantages.
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