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New Media and the Virtual Workplace
Abstract
There are few terms in the past decade that have excited the popular imagination more than “New Media,” even though few self-described “New Media” scholars agree about precisely what it means or what makes it so new. Nonetheless, New Media has valuable lessons for modern business. The purpose of this chapter is to explore some various definitions of the term “New Media,” unlock the key concepts, and discuss how these theories and practices can facilitate professional communication in new virtual workplaces (with a particular focus on 3-D virtual environments). The goal of this chapter is to show how New Media conversations about Play, Space, Identity, Simulation, and Collaboration can help foster more effective virtual workplaces. While there is no magical template for building productive virtual workplaces, this chapter will help readers understand and apply some of the principles of New Media to better understand the obstacles and affordances they offer modern business.
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