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Navigating the Future of Disruptive Technology and Business Turnover in SMEs in Africa
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Author(s): Timilehin Olasoji Olubiyi (Babcock University, Ilishan-Remo, Nigeria), Olamide Ayodeij (D.S. Adegbenro ICT Polytechnic, Itori-Ewekoro, Nigeria), Arunesh Parashar (Dev Sanskriti Vishwavidyalaya, Haridwar, India), Titilayo Doris Ibikunle (Olusegun Agagu University of Science and Technology, Okitipupa, Nigeria), Souvik Banerjee (Management Development Institute, Murshidabad, India), Emmanuel Imoh Uwem (Veritas University, Nigeria)and Bibin Xavier (Marian College, Kuttikkanam, India)
Copyright: 2026
Pages: 20
Source title:
Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Source Author(s)/Editor(s): Muhammad Rahies Khan (Bahria University, Karachi, Pakistan), Tarique Mehmood (Bahria University, Karachi, Pakistan)and Muhammad Rashid Rao (Bahria University, Karachi, Pakistan)
DOI: 10.4018/979-8-3373-3109-6.ch006
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Abstract
A sustainable economy, especially in the period of the Fourth Industrial Revolution (4IR) desires a strong and globally competitive manufacturing sector. Undoubtedly, the strategies to survive by manufacturing SMEs in the new normal and beyond in the face of fierce global competition imposed by the 4IR include a successful adoption of advanced technologies. Therefore, this chapter investigates the effect of disruptive technology (DT) on business turnover of manufacturing SMEs focusing specifically on Nigeria, the largest consumer industry in Africa. This study adopted a survey research design. A simple random sampling technique with proportionate allocation was used to select the respondents. Findings revealed that disruptive technology had a significant effect on business turnover of SMEs in Nigeria. The study concludes that disruptive technology can enhance the business turnover of manufacturing SMEs, particularly in emerging economies. It is recommended, among others, that SME owners' adoption of disruptive technology be considered to improve revenue streams and business turnover.
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