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Abstract
In the film Minority Report (20th Century Fox, 2002), which is set in the near future, there is a scene where a man walks into a department store and is confronted by a holographic shop assistant. The holographic shop assistant recognises the potential customer by iris-recognition technology. The holographic assistant then welcomes the man by his name and starts to inform him of offers and items that he would be interested in based on his past purchases and what other shoppers who have similar tastes have purchased. This example of future personalised shopping assistants that can help a customer find shopping goods is not too far away from becoming reality in some form or another.
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