Modified Atmospheric Packaging as a Sustainable Food Marketing and Preservation Tool

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Author(s): Srinivas Bikkina (Vingas Industries Private Limited, India), Vijaya Kittu Manda (PBMEIT, India)and U. V. Adinarayana Rao (GITAM University, India)
Copyright: 2026
Pages: 32
Source title: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Source Author(s)/Editor(s): Muhammad Rahies Khan (Bahria University, Karachi, Pakistan), Tarique Mehmood (Bahria University, Karachi, Pakistan)and Muhammad Rashid Rao (Bahria University, Karachi, Pakistan)
DOI: 10.4018/979-8-3373-3109-6.ch005

Keywords: Business & Management / Business Science Reference / Marketing / Supply Chain Management

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Abstract

The global food system faces population growth, climate change, and arable land depletion challenges. Innovative food management techniques are needed to address food security threats. Modified Atmospheric Packaging (MAP) offers a solution that extends shelf life and reduces waste. It demonstrates how MAP enhances global food distribution capabilities, aligning with supply chains and marketing strategies in the food industry. The findings offer actionable insights for professionals. Supply chain teams can use MAP to improve operational efficiency. Marketers can leverage MAP for brand differentiation. Both functions benefit from MAP's market expansion potential. By maintaining quality without preservatives, MAP makes diverse foods accessible in markets where they were previously unavailable.

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Modified Atmospheric Packaging as a Sustainable Food Marketing and Preservation Tool

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