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Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends

Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends

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Author(s): Marco Garito (Viale Fulvio Testi Milano, Italy)
Copyright: 2012
Pages: 12
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch072

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

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Abstract

This chapter provides an overview about traditional mobile marketing and mobile TV, describing how those interact and how business can be affected in some crucial areas: platform interoperability and revenue models. Some real examples of mobile initiatives are also provided.

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