The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Methods of Research in Virtual Communities
Abstract
The Internet has developed from an informative medium to a social environment where people meet together, exchanging messages and emotions and establishing friendships and social relationships. While the Internet was originally conceived as a commercial marketspace (Rayport & Sviokla, 1994) with new opportunities for both firms and customers (Alba, Lynch, Weitz, Janiszevski, Lutz, Sawyer, & Wood, 1997), nowadays the social side of the Web is a central phenomenon to truly understand the Internet. Social gratification is among the most relevant motivations to go online (Stafford & Stafford, 2001). People socialise through the Internet, adding a third motivation to their online activity, other that the pleasure of surfing in itself (the “flow experience” described by Hoffman and Novak, 1996) and the usefulness of finding information.
Related Content
Nithin Kalorth, Vidya Deshpande.
© 2024.
7 pages.
|
Nitesh Behare, Vinayak Chandrakant Shitole, Shubhada Nitesh Behare, Shrikant Ganpatrao Waghulkar, Tabrej Mulla, Suraj Ashok Sonawane.
© 2024.
24 pages.
|
T.S. Sujith.
© 2024.
13 pages.
|
C. Suganya, M. Vijayakumar.
© 2024.
11 pages.
|
B. Harry, Vijayakumar Muthusamy.
© 2024.
19 pages.
|
Munise Hayrun Sağlam, Ibrahim Kirçova.
© 2024.
19 pages.
|
Elif Karakoç Keskin.
© 2024.
19 pages.
|
|
|