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Meta-Analytic Review on Classification of Electronic Commerce Research
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Author(s): Irfan Abdul Karim Shaikh (Bahrain Polytechnic, Bahrain), P. Shanmugha Priya (Kumaraguru College of Business, India), V. Sivakamy (SRM Institute of Science and Technology, India), Vidhya Vinayachandran (Amrita Vishwa Vidyapeetham, Kochi, India), N. Shihabudheen (Amal College of Advanced Studies, India)and G. Rajasekaran (Dhaanish Ahmed College of Engineering, India)
Copyright: 2025
Pages: 24
Source title:
E-Commerce, Marketing, and Consumer Behavior in the AI Era
Source Author(s)/Editor(s): Ahmed J. Obaid (University of Kufa, Iraq), Adriana Burlea-Schiopoiu (University of Craiova, Romania), Bharat Bhushan (Sharda University, India), Sobirov Bobur (Tashkent State University Economics, Uzbekistan)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-5548-0.ch003
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Abstract
The review underscores the evolving nature of consumer preferences and expectations, driven by technological advancements, urbanization, and changing lifestyles. The authors meticulously analyze existing literature, presenting a synthesis of key findings, design frameworks, and research agendas. By examining a broad spectrum of academic publications, this review identifies key trends, methodologies, and thematic areas that have shaped the evolution of e-commerce research. The study encompasses peer-reviewed journal articles, conference papers, and other scholarly works published between 2002 and 2023. Despite the benefits, e-commerce adoption comes with challenges, such as cyber security threats, technological obsolescence, and resistance to change within the organization. To mitigate these risks, companies must adopt comprehensive cybersecurity measures, stay updated with technological advancements, and foster a culture of continuous improvement and innovation.
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