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Decoding Consumer Emotions in Quick Commerce: A Qualitative Analysis
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Author(s): Rupa Rathee (Deenbandhu Chhotu Ram University of Science and Technology, Murthal, India), Monika Singh (Deenbandhu Chhotu Ram University of Science and Technology, Murthal, India)and Inderjeet Maurya (Deenbandhu Chhotu Ram University of Science and Technology, Murthal, India)
Copyright: 2026
Pages: 24
Source title:
Methods and Applications of Quick Commerce (Q-Commerce)
Source Author(s)/Editor(s): Moez Ltifi (Shaqra University, Saudi Arabia & Sfax University, Tunisia)
DOI: 10.4018/979-8-3373-1712-0.ch003
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Abstract
Quick delivery,merging business model, with orders placed and delivered in a much shorter time frame than traditional e-commerce. Q-commerce growing instant gratification, convenience, and seamless experiences in shopping. This chapter looks at how Quick Commerce is a paradigm-changing business model spanning The chapter explore consumers' sentiments toward Q-commerce sites and how online reviews act upon their dispositions and preferences in the present time a qualitative method adopted in the chapter to analyze consumer behavior toward Q-commerce through web reviews. chapter does a sentiment analysis toward the sentiment of the consumers of Q-commerce, elucidating their main sentiments as negative, positive. The analysis providing reflective insights into customer expectations, and strategic barriers that Q-commerce companies experience in an environment with rapid changes and high competition. The survey discovers a mostly negative take by customers towards Q-commerce platforms, and complaints are about delivery experience, customer support, and reliability of service.
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