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Influence of Social Media on Quick Commerce
Abstract
The study concluded that the Social media has a significant influence on quick commerce (q-commerce), which is the fast delivery of goods and services, often within an hour or less. The influence can be observed in several key areas The study also concluded that Social media platforms like Facebook, Instagram, and TikTok allow q-commerce brands to run highly targeted ad campaigns. Using customer data such as location, interests, and browsing behavior, q-commerce businesses can personalize promotions to encourage immediate purchases. For instance, a person living in a busy city may see an ad for a q-commerce service offering fast food delivery or essential goods. the purpose of this study is to explain the effect of social media on q-commerce to answer the research questions. The dataset on which the study was conducted consists of a sample of customers in tunisia.
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