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The Marketing Strategies and Applications of English Language Teaching (ELT) Programs via Distance Education

The Marketing Strategies and Applications of English Language Teaching (ELT) Programs via Distance Education
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Author(s): Salih Usun (Mugla University, Turkey)and Sevki Komur (Mugla University, Turkey)
Copyright: 2012
Pages: 21
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch077

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Abstract

The main aim of this descriptive study is to review the marketing strategies and applications of English Language Teaching (ELT) programs via distance education. The study, firstly, introduces the role of English as a global language in the 21st century and the importance of marketing of English Language Teaching (ELT) programs, examines using ways of distance education and distance teacher training in ELT, and finally, presents the some sample of websites on marketing ELT programs and products via e-Learning.

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