Marketing Online Education

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Author(s): Ormond Simpson (University of London, UK)
Copyright: 2012
Pages: 10
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch040

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

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Abstract

This chapter will examine these factors in turn and will maintain that there are serious issues in all of them that need careful unpacking before marketing takes place.

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