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Mainstreaming Corporate Social Responsibility at the Core of the Business School Curriculum

Mainstreaming Corporate Social Responsibility at the Core of the Business School Curriculum
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Author(s): Dima Jamali (American University of Beirut, Lebanon) and Hanin Abdallah (American University of Beirut, Lebanon)
Copyright: 2012
Pages: 15
Source title: Handbook of Research on Teaching Ethics in Business and Management Education
Source Author(s)/Editor(s): Charles Wankel (St. John's University, USA) and Agata Stachowicz-Stanusch (Silesian University of Technology, Poland)
DOI: 10.4018/978-1-61350-510-6.ch030

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Abstract

This book chapter will make the case that corporate social responsibility (CSR) mainstreaming is an imperative to promote integrity and alleviate the strong entrenchment of utilitarian perspectives permeating management education (Ghoshal, 2005). The chapter argues that CSR mainstreaming should be anchored in the context of a vision for responsibility at the level of the School and that, starting with visioning and strategizing, business schools have to assume a more proactive role in shaping a new generation of leaders, capable of managing the complex challenges that lie at the interface of business and society. The chapter highlights challenges and opportunities in this respect and the critical role of the UN Principles of Responsible Management Education (PRME) in helping in this reorientation. The book chapter tackles these two interrelated themes systematically, and illustrate with the case of the Olayan School of Business, a leading business school in the Middle East.

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