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Leveraging Organizational Citizenship Behavior for Sustainable Academic Excellence: A Moroccan University Case Study
Abstract
This case study explores the dynamics of Organizational Citizenship Behavior (OCB) among teacher-researchers at Moroccan universities, focusing on its potential to enhance sustainable performance and competitive advantage. Amidst significant reforms in the Moroccan university system, teachers face mounting responsibilities alongside challenges such as excessive workload and insufficient support. Through qualitative analysis of semi-structured interviews at Sidi Mohamed Ben Abdellah University, the study reveals that OCB is essential for fostering academic resilience and collaboration. Motivating factors for OCB include strong interpersonal relationships, a passion for teaching, and institutional recognition, while barriers such as inadequate resources and lack of support hinder engagement. The findings indicate that strategically promoting OCB can cultivate a dynamic educational environment. This case offers actionable insights for academic leaders aiming to motivate faculty, enhance institutional effectiveness, and secure a competitive edge in the global higher education landscape.
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