Internet Surveys: Opportunities and Challenges

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Author(s): Paula Vicente (UNIDE, ISCTE – Lisbon University Institute, Portugal)and Elizabeth Reis (UNIDE, ISCTE – Lisbon University Institute, Portugal)
Copyright: 2011
Pages: 16
Source title: Handbook of Research on Mobility and Computing: Evolving Technologies and Ubiquitous Impacts
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and Fernando Moreira (Portucalense University, Portugal)
DOI: 10.4018/978-1-60960-042-6.ch050

Keywords: Information Science Reference / Media & Communications / Mobile and Wireless Computing / Multimedia Technology

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Abstract

This chapter describes the positive features of the Internet for survey activity and examines some of the challenges of conducting surveys via the Internet by looking at methodological issues such as coverage, sample selection, non-response and data quality.

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Internet Surveys: Opportunities and Challenges

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