Internet Privacy Issues

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Author(s): Hy Sockel (Youngstown State University, USA)and Kuanchin Chen (Western Michigan University, USA)
Copyright: 2005
Pages: 6
Source title: Encyclopedia of Multimedia Technology and Networking
Source Author(s)/Editor(s): Margherita Pagani (Bocconi University, Italy)
DOI: 10.4018/978-1-59140-561-0.ch069

Keywords: Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

Businesses need to understand privacy conditions and implications to ensure they are in compliance with legal constraints and do not step on consumers’ rights or trust. Personal identifiable information (PII) and data can have innate importance to an organization. Some organizations view certain privacy features as essential components of their products or services; for example, profile data is often used to tailor products specifically for their customers’ likes and needs. PII can also be used for less honorable endeavors, such as identity theft, phishing, political sabotage, character annihilation, spamming and stalking.

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