Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

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Author(s): Nir Kshetri (The University of North Carolina at Greensboro, USA)and Satya Jayadev (The University of North Carolina at Greensboro, USA)
Copyright: 2009
Pages: 13
Source title: Electronic Business: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-60566-056-1.ch078

Keywords: Accounting and Finance / Business & Management / Business Science Reference / E-Business

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Abstract

Intelirel is a U.S.-based multinational corporation that produces a variety of items with apparel as one of the business divisions. This case provides an overview of Intelirel’s transition to electronic business (e-business) of its apparel division. The company introduced the Electronic Data Interchange (EDI) technologies in the mid-1980s. Before starting the implementation of e-business technologies in the late-1990s, the company conducted extensive surveys to assess the attractiveness and convertibility of its various market segments. The analysis of the surveys indicated that a strategic imperative for the company is to optimally combine EDI and the Internet so as to reap the benefits of both technologies.

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Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

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