The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Integrating Marketing Strategies With TQM Strategies for Enhancing Client Experience in Ethiopia
|
|
Author(s): Ashok Kumar Shukla (Khajuraho Institute of Pharmaceutical Sciences, Chhatarpur, India), Shashi Kant (DMI-St. Eugene University, Zambia), Shashank Mittal (O.P. Jindal Global University, India)and Gurpreet Singh (Lovely Professional University, India)
Copyright: 2026
Pages: 28
Source title:
Marketing Strategies for Total Quality Management in Hospitality Excellence
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Babeet Gupta (City University, Ajman, UAE), Nittan Arora (CT Institute of Management and Technology, India)and Beenish Shameem (City University, Ajman, UAE)
DOI: 10.4018/979-8-3693-8608-8.ch007
Purchase
|
Abstract
The integration of marketing strategies and Total Quality Management (TQM) strategies holds immense potential for enhancing client experience in Ethiopia. A sample of 400 participants, including marketing professionals, quality management experts, and business leaders, was surveyed to understand the key factors influencing the alignment of marketing and TQM strategies, the embracing of organizational agility, and their collective impact on client experience in Ethiopia. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were conducted to identify the underlying dimensions of marketing strategies, TQM strategies, organizational agility, and client experience. The Kaiser-Meyer-Olkin (KMO) measure of sampling adequacy. Structural Equation Modeling (SEM) was then employed to examine the mediating role. The findings of this study provide valuable insights into how the strategic integration of marketing and TQM strategies can enhance client experience through the cultivation of organizational agility.
Related Content
|
Aynetu Terefe, Shashi Kant, Metasebia Adula, Tafese Niguse.
© 2026.
26 pages.
|
|
Tanya, Nitin Pathak, Priyanka Chugh.
© 2026.
32 pages.
|
|
Nitika Sharma, Paras Sarjolta.
© 2026.
18 pages.
|
|
Manoj Govindaraj, Ravishankar Krishnan, L. Anitha, G. M. Shaju, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence.
© 2026.
30 pages.
|
|
Ravishankar Krishnan, Navaneetha Krishnan Rajagopal.
© 2026.
28 pages.
|
|
Kriti Kishor, Sanjeev Kumar Bansal, Stefano Bresciani.
© 2026.
14 pages.
|
|
Shashi Kant, Tamire Ashuro, Metasebia Adula.
© 2026.
30 pages.
|
|
|