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Instructor Credibility: A Cross-Cultural Examination
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Author(s): Keith E. Dilbeck (University of Wisconsin-Milwaukee, USA), Andrés Domínguez (Universidad Complutense de Madrid, Spain), Jon Dornaletexte Ruiz (Universidad de Valladolid, Spain), Martin McMurrich (Bangkok University, Thailand)and Mike Allen (University of Wisconsin-Milwaukee, USA)
Copyright: 2014
Pages: 34
Source title:
Cases on Communication Technology for Second Language Acquisition and Cultural Learning
Source Author(s)/Editor(s): Joan E. Aitken (Park University, USA)
DOI: 10.4018/978-1-4666-4482-3.ch006
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Abstract
This investigation compares 398 Spanish student and 481 Thai student perceptions of instructor credibility. The findings indicate a unidimensional construct shared in common by both cultures where instructor source credibility constitutes a second order factor that combines the three factors of: (a) competence, (b) trustworthiness, and (c) goodwill/caring. The results provide evidence for the cross-cultural application of an underlying theory for instructor source credibility measurement.
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