The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Innovation and Corporate Reputation Innovation and Corporate Reputation: Britain’s Most Admired Company Surveys 1990-2009
Abstract
As much as 75% of a company’s value derives from its intangible assets. One of the most important of these intangible assets is corporate reputation. The Britain’s Most Admired Company surveys into corporate reputation includes nine characteristics, one of these is a company’s ‘capacity to innovate’. Surveys between 1990 and 2009 show that a good reputation for innovation does not guarantee a good overall reputation; nor does a reputation for innovation lead to business success. However, where a company has a reputation for innovation and is able to manage other characteristics, there is a better chance that this company will develop its innovation capability into long-term competitive advantage and profitability. Central to this conclusion is converting innovation into enhanced processes, products or services through effective implementation. The research identifies key attributes of companies that combine a reputation for innovation, with a good corporate reputation overall and business success.
Related Content
|
.
© 2023.
12 pages.
|
|
.
© 2023.
24 pages.
|
|
.
© 2023.
16 pages.
|
|
.
© 2023.
17 pages.
|
|
.
© 2023.
15 pages.
|
|
.
© 2023.
12 pages.
|
|
.
© 2023.
19 pages.
|
|
|