IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Innovating the Future: Sustainable Strategies and Technological Advances in Niche Tourism

Innovating the Future: Sustainable Strategies and Technological Advances in Niche Tourism
View Sample PDF
Author(s): Ricardo Pacheco Coutinho (Universidade de Vigo, Portugal)and Bruno Barbosa Sousa (Polytechnic University of Cávado and Ave, Portugal & UNIAG, Portugal & CiTUR, Portugal)
Copyright: 2025
Pages: 24
Source title: Intersections of Niche Tourism and Marketing
Source Author(s)/Editor(s): Bruno Barbosa Sousa (Polytechinc Institute of Cávado and Ave, Portugal)and Vasco Ribeiro Santos (ISLA Santarém, Portugal)
DOI: 10.4018/979-8-3693-8417-6.ch002

Purchase

View Innovating the Future: Sustainable Strategies and Technological Advances in Niche Tourism on the publisher's website for pricing and purchasing information.

Abstract

This chapter explores the evolving landscape of niche tourism, focusing on the rise of micro-niches as a response to the demand for authenticity, personalization, and sustainability within the tourism sector. As consumer preferences shift towards unique experiences, niche tourism is emerging as a vital industry segment that caters to specific interests, such as wellness, cultural immersion, and dark tourism. By leveraging technological advancements, including big data analytics, augmented reality (AR), and virtual reality (VR), destinations are able to create immersive and engaging experiences tailored to niche audiences. However, challenges remain in balancing economic growth with sustainability, as destinations must preserve cultural integrity and natural resources while meeting increasing tourist demand. This chapter also examines practical strategies for destination managers, marketers, and academics to optimize niche tourism's growth potential, emphasizing responsible and inclusive tourism practices.

Related Content

Aynetu Terefe, Shashi Kant, Metasebia Adula, Tafese Niguse. © 2026. 26 pages.
Tanya, Nitin Pathak, Priyanka Chugh. © 2026. 32 pages.
Nitika Sharma, Paras Sarjolta. © 2026. 18 pages.
Manoj Govindaraj, Ravishankar Krishnan, L. Anitha, G. M. Shaju, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence. © 2026. 30 pages.
Ravishankar Krishnan, Navaneetha Krishnan Rajagopal. © 2026. 28 pages.
Kriti Kishor, Sanjeev Kumar Bansal, Stefano Bresciani. © 2026. 14 pages.
Shashi Kant, Tamire Ashuro, Metasebia Adula. © 2026. 30 pages.
Body Bottom