Information Systems Strategic Alignment in Small Firms

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Author(s): Paul B. Cragg (University of Canterbury, New Zealand)and Nelly Todorova (University of Canterbury, New Zealand)
Copyright: 2005
Pages: 6
Source title: Encyclopedia of Multimedia Technology and Networking
Source Author(s)/Editor(s): Margherita Pagani (Bocconi University, Italy)
DOI: 10.4018/978-1-59140-561-0.ch059

Keywords: Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

The concept of “alignment” or “fit” expresses an idea that the object of design—for example, an organization’s structure or its information systems (IS)—must match its context to be effective (Iivari, 1992). More recently, Luftman (2004) has taken this argument one step further and argued that a lack of alignment within an organization will limit the effectiveness of the organization’s business strategies.

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