The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Implementing E-Marketing in Small and Medium-Sized Enterprises for Enhanced Sustainability
Abstract
E-marketing is a strategic marketing approach that has revolutionized how marketing is executed by transitioning from traditional to internet-based platforms. It has significantly altered how firms interact with their customers. To provide insights and offer guidance for the growth and development of e-marketing among SMEs, the chapter explored the organizational, technological, and environmental elements that may drive the adoption of e-marketing, as well as models that can be implemented to enhance e-marketing. A thorough analysis of the literature revealed a significant positive association between sustainable marketing strategy and SME performance, indicating that sustainability is significantly influenced by the level of customer satisfaction, customer loyalty, and profitability.
Related Content
Terry Lantai, Atle Hauge, Xiang Ying Mei.
© 2025.
24 pages.
|
Eurico Colarinho Navaia, António Carrizo Moreira, Cláudia Pires Ribau.
© 2025.
22 pages.
|
German Fernando Medina, Pedro Rene Jimenez Hernandez, Andrea del Pilar Barrera Ortegon.
© 2025.
22 pages.
|
Resti Tito Villarino, Maria Lavina M. Alonzo, Michel Plaisent, Prosper Bernard.
© 2025.
26 pages.
|
Andrea del Pilar Barrera, Pedro Rene Jimenez-Hernandez, German Fernando Medina-Ricaurte.
© 2025.
22 pages.
|
Albert Dario Arias Ardila, Adolfo Hernando Hernandez Hernandez, Irma Neli Gutierrez Almendarez.
© 2025.
34 pages.
|
Muhammad Usman Tariq.
© 2025.
22 pages.
|
|
|