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Comparing Canadian and Filipino Culture for Sustainable Business Relationships
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Author(s): Resti Tito Villarino (Cebu Technological University, Philippines), Maria Lavina M. Alonzo (Université du Québec à Montréal, Canada), Michel Plaisent (Université du Québec à Montréal, Canada)and Prosper Bernard (Université du Québec à Montréal, Canada)
Copyright: 2025
Pages: 26
Source title:
Models, Strategies, and Tools for Competitive SMEs
Source Author(s)/Editor(s): Rafael Perez-Uribe (Universidad de la Salle, Colombia), David Ocampo-Guzman (Santo Tomas University, Colombia & EAN University, Colombia)and Luz Janeth Lozano-Correa (Universidad Santo Tomas, Colombia)
DOI: 10.4018/979-8-3693-4046-2.ch004
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Abstract
This paper introduces cultural insights by analyzing the similarities and differences between Filipino and Canadian cultures. It highlights the importance of building sustainable relationships to do business. By leveraging attitudinal and behavioral facets, communication styles, leadership and decision-making techniques, employee motivations, and conflicts in the workplace, the study emphasizes building sustainable business relationships between Filipinos and Canadians. As the researchers examined literature from academic researchers and government websites, the researchers recommended using the Us Approach to deepen the culturally diverse and sustainable partnership between Canada and the Philippines. By doing so, understanding differences, building trust, and recognizing gaps are established. That way, necessary adjustments will be completed depending on the cultural dissimilarities and relationship gaps. While these were deduced, one should be cautious of generalizing said analysis as certain deviations within Canadian and Filipino cultures exist.
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