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How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
Abstract
Co-creation is the process by which products, services, and experiences are jointly developed by companies, their partners, and the final consumer, leading to a new space where the value created would be shared. The aim of this chapter is to explain the contribution of crowdsourcing to facilitate co-creation in virtual communities and to demonstrate the consequences of this IT on the firm, namely the strength of the relationship, the productivity, the efficiency.
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