How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities

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Author(s): Bahri Ammari Nedra (IHEC of Carthage, USA)
Copyright: 2019
Pages: 15
Source title: Advanced Methodologies and Technologies in Business Operations and Management
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7362-3.ch023

Keywords: Business & Management / Business & Organizational Research / Business Science Reference / Operations and Service Management

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Abstract

Co-creation is the process by which products, services, and experiences are jointly developed by companies, their partners, and the final consumer, leading to a new space where the value created would be shared. The aim of this chapter is to explain the contribution of crowdsourcing to facilitate co-creation in virtual communities and to demonstrate the consequences of this IT on the firm, namely the strength of the relationship, the productivity, the efficiency.

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