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How Business Intelligence and Data Analytics Can Leverage Business
Abstract
Business intelligence (BI) and data analytics are crucial tools that organizations can leverage to improve their business operations, decision-making processes, and overall performance. These two disciplines involve collecting, analyzing, interpreting, and presenting data to provide valuable insights and inform strategic actions. This study aims to explore how BI and data analytics can leverage business. Provide organizations with the tools to extract valuable insights from their data, leading to better decision-making, operational efficiency, customer satisfaction, and competitive advantage. Integrating these disciplines into business processes can drive growth, innovation, and success in today's data-driven business landscape. Based on the above, it is intended to systematically review the bibliometric literature on how business intelligence and data analytics can leverage business in the Scopus database with the analysis of 75 academic and/or scientific documents.
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