Hospitality Reimagined: The Contactless Way Forward

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Author(s): Nootan Sunita Toppo (CT Institute of Management and Information Technology, India), Gaurav Bathla (CT University, India)and Nittan Arora (CT Institute of Engineering, Management, and Technology, India)
Copyright: 2026
Pages: 20
Source title: Marketing Strategies for Total Quality Management in Hospitality Excellence
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Babeet Gupta (City University, Ajman, UAE), Nittan Arora (CT Institute of Management and Technology, India)and Beenish Shameem (City University, Ajman, UAE)
DOI: 10.4018/979-8-3693-8608-8.ch006

Keywords: Business & Management / Business Science Reference / Hospitality, Travel, and Tourism Management / Marketing

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Abstract

Contactless technology is transforming hotels, making life easier, safer, and less wasteful. Digital keys, QR-code menus, and Apple Pay are now commonplace, making check-ins less annoying. Cloud, NFC, Bluetooth, and RFID technologies are also being used to streamline back-end operations, reducing paperwork and reducing calls at the front desk. AI is also being used in hotels for dynamic pricing and predictive analytics, making guests feel more valued. Touchless technology is also making things safer by reducing the chance of someone swiping your information. The use of technology is also environmentally friendly, saving money and reducing waste. As technology continues to grow, hotels may become even smarter and more efficient.

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